Smiths News collaborates with global greeting cards experts, Hallmark
We are proud to announce the launch of our new collaboration with global greetings cards experts, Hallmark – a brand built on a legacy of more than 100 years of excellence.
This new initiative is designed to make Smiths News retailers lives a little easier. We will be providing our retailers with the opportunity to supply a selection of Hallmark’s high-quality range of cards and gift-wrapping options to suit the space available in their store.
Fiona Pitt, Head of Commercial at Hallmark Cards said, “We are incredibly excited to partner with Smiths News as our distributor in the convenience market. Their unmatched experience and strong infrastructure make them the ideal collaborator for Hallmark. Our products perfectly complement their diverse customer base, and this partnership will significantly streamline the customer journey, making it more enjoyable and accessible for everyone.”
The initiative goes way beyond just delivering the greeting card stock to our retailers. We will also be providing ongoing sales and marketing support to ensure our customers have everything they need. This will range from our merchandisers arranging the presentation of the greeting cards in stores, and ongoing sales support over the phone at times suitable to our retailers.
Smiths News’ Head of Proposition Development, Michael Williams, commented, “Supporting our independent customers is always front of mind at Smiths News. Finding ways to make their stores easier to manage is one way we can do that. Greeting cards are an integral part of UK life and taking away some of the complexity that surrounds stocking them, and giving our customers access to the best of the best products that usually only the multiple grocers and convenience groups can access, absolutely supports our goal. We’re absolutely delighted to be working with Hallmark and know our customers will be too.”
Hallmark’s 100% recyclable and plastic free card selections appealed to us greatly, especially with our current keen focus on providing our retailers with a high-quality recycling solution, SN Recycle. With Hallmark’s unrivalled expertise in the greeting cards market, this collaboration has the potential to be extremely successful for our retailers.
